BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	40 738	-1.9%	16.9%	0.7	53 743 223	-2.4%	25.5%	0.9	-5.9%
MoM	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
YTD	943 513	-15.9%	9.9%	0.8	1 186 721 590	8.8%	14.1%	2.4	-22.3%
MAT	2 269 225	-16.5%	10.0%	0.6	2 662 994 314	11.1%	13.9%	2.3	-21.2%
KAPSIKAM
WoW	11 844	-6.9%	1.9%	-0.1	10 228 284	-6.9%	3.2%	-0.2	-2.5%
MoM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
YTD	311 474	-18.1%	2.3%	-0.3	265 204 338	7.5%	3.9%	0	-6.0%
MAT	755 241	-15.4%	2.4%	-0.1	596 905 728	16.0%	3.8%	0.4	-10.4%
VIPROSAL
WoW	8 328	-10.3%	1.3%	-0.1	6 826 973	-10.7%	2.1%	-0.2	-2.8%
MoM	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
YTD	205 817	-33.0%	1.5%	-0.6	164 378 469	-10.2%	2.3%	-0.4	-6.6%
MAT	521 421	-34.1%	1.6%	-0.6	386 690 870	2.1%	2.3%	-0.1	-10.8%
SULFARGIN
WoW	1 316	-8.4%	0.3%	0	1 298 372	-6.7%	0.7%	-0.1	4.5%
MoM	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
YTD	29 696	-23.0%	0.3%	-0.1	29 253 164	-4.8%	0.7%	-0.2	7.0%
MAT	72 827	-35.9%	0.4%	-0.2	67 636 082	-9.3%	0.7%	-0.2	5.6%
APILAC
WoW	587	18.1%	24.3%	3.3	537 362	23.8%	69.4%	5.3	2.2%
MoM	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%
YTD	18 079	-43.6%	26.5%	-13.1	15 316 249	-26.5%	70.3%	-7.4	-15.8%
MAT	44 763	-35.6%	26.3%	-10.9	36 223 272	-15.8%	69.4%	-5.9	-9.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	943 513	-15.9%	9.9%	0.8	1 186 721 590	8.8%	14.1%	2.4	-22.3%
KAPSIKAM	311 474	-18.1%	2.3%	-0.3	265 204 338	7.5%	3.9%	0	-6.0%
VIPROSAL	205 817	-33.0%	1.5%	-0.6	164 378 469	-10.2%	2.3%	-0.4	-6.6%
SULFARGIN	29 696	-23.0%	0.3%	-0.1	29 253 164	-4.8%	0.7%	-0.2	7.0%
APILAC	18 079	-43.6%	26.5%	-13.1	15 316 249	-26.5%	70.3%	-7.4	-15.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 269 225	-16.5%	10.0%	0.6	2 662 994 314	11.1%	13.9%	2.3	-21.2%
KAPSIKAM	755 241	-15.4%	2.4%	-0.1	596 905 728	16.0%	3.8%	0.4	-10.4%
VIPROSAL	521 421	-34.1%	1.6%	-0.6	386 690 870	2.1%	2.3%	-0.1	-10.8%
SULFARGIN	72 827	-35.9%	0.4%	-0.2	67 636 082	-9.3%	0.7%	-0.2	5.6%
APILAC	44 763	-35.6%	26.3%	-10.9	36 223 272	-15.8%	69.4%	-5.9	-9.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	40 738	-1.9%	16.9%	0.7	53 743 223	-2.4%	25.5%	0.9	-5.9%
KAPSIKAM	11 844	-6.9%	1.9%	-0.1	10 228 284	-6.9%	3.2%	-0.2	-2.5%
VIPROSAL	8 328	-10.3%	1.3%	-0.1	6 826 973	-10.7%	2.1%	-0.2	-2.8%
SULFARGIN	1 316	-8.4%	0.3%	0	1 298 372	-6.7%	0.7%	-0.1	4.5%
APILAC	587	18.1%	24.3%	3.3	537 362	23.8%	69.4%	5.3	2.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
KAPSIKAM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
VIPROSAL	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
SULFARGIN	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
APILAC	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца